'Found: Artifacts from the Future' - Wired Magazine, July 2009

Wired Magazine, July 2009

My subscriptions to Wired magazine and Rolling Stone likely give a bit of insight into my interests and personal beliefs. I will leave the talk of sex, drugs and rock & roll for another time, but I do have a bit of commentary on a recent change in Wired.

They seem to have canned “Found: Artifacts from the Future”.

The “Found” feature is a single page in the magazine that has a heavily photoshopped image with references to technology or conditions that the artist speculates may exist in the future. A popular theme is to show an ordinary task, such as driving to work, enhanced with non-existent or augmented technology, such as a heads-up display that fills the entire windshield with eye-controlled widgets alerting to an uninsured driver or being late for a meeting. The concepts varied from the wildly absurd to the achievable technology that would improve our lives.

I cannot find any explanation in either issue as to why the page disappeared. I picked up on one visual clue that it may be coming to an end last month (July), when a cover of the magazine appeared with the words “The Final Found / July 2018″. This month’s issue instead has an advertisement for the Sony Vaio.

Without a reason for its demise, I must resort to blaming Sony Corporation.



5 Responses to “End of ‘Found’?”

  1. Lamentations Says:

    That was my favorite part of the magazine and where I always turned to first.

  2. Matthew McCullough Says:

    This was without a doubt, one of the reasons a person could recommend Wired to friends. Without it, what’s the funny single-page reason that makes a buddy wish they were subscribed also?

  3. SkyHawkMkIV Says:

    I agree with Lam.
    I have been reading Wired on and off for seven years, and my fave section was “Found”. This really disappoints me an avid fan of Wired.

  4. Lord of the Barnyard Says:

    Personally I think ESPN the magazine took this idea and improved upon it. Their last page is a sports/cultural PS mishmash that looks good and probably maybe has a message of some sort.

    More magazines should take up the fallen banner of good/stange ad-free poster looking pages.

  5. Bill Says:

    If you are a fan of Found, send Wired a message through their contact page.

    http://www.wired.com/services/feedback/general