'Found: Artifacts from the Future' - Wired Magazine, July 2009

Wired Magazine, July 2009

My subscriptions to Wired magazine and Rolling Stone likely give a bit of insight into my interests and personal beliefs. I will leave the talk of sex, drugs and rock & roll for another time, but I do have a bit of commentary on a recent change in Wired.

They seem to have canned “Found: Artifacts from the Future”.

The “Found” feature is a single page in the magazine that has a heavily photoshopped image with references to technology or conditions that the artist speculates may exist in the future. A popular theme is to show an ordinary task, such as driving to work, enhanced with non-existent or augmented technology, such as a heads-up display that fills the entire windshield with eye-controlled widgets alerting to an uninsured driver or being late for a meeting. The concepts varied from the wildly absurd to the achievable technology that would improve our lives.

I cannot find any explanation in either issue as to why the page disappeared. I picked up on one visual clue that it may be coming to an end last month (July), when a cover of the magazine appeared with the words “The Final Found / July 2018″. This month’s issue instead has an advertisement for the Sony Vaio.

Without a reason for its demise, I must resort to blaming Sony Corporation.


5 Responses

  1. Lamentations says:

    That was my favorite part of the magazine and where I always turned to first.

  2. Matthew McCullough says:

    This was without a doubt, one of the reasons a person could recommend Wired to friends. Without it, what’s the funny single-page reason that makes a buddy wish they were subscribed also?

  3. SkyHawkMkIV says:

    I agree with Lam.
    I have been reading Wired on and off for seven years, and my fave section was “Found”. This really disappoints me an avid fan of Wired.

  4. Personally I think ESPN the magazine took this idea and improved upon it. Their last page is a sports/cultural PS mishmash that looks good and probably maybe has a message of some sort.

    More magazines should take up the fallen banner of good/stange ad-free poster looking pages.

  5. Bill says:

    If you are a fan of Found, send Wired a message through their contact page.

    http://www.wired.com/services/feedback/general