Stephen Yeargin

I am sure most Americans hate being asked if they would like to save an additional x percent by opening a enter über retail chain here credit card account. I know that when I worked retail, offering credit cards and service protection plans were the bane of my existence and a large part of why [...]

Last September I wrote a bit about starting out with the MyCokeRewards program, a marketing scheme by Coca-Cola to encourage customers to enter in 12 or 15-digit alphanumeric codes into a Web site to accumulate points that could be redeemed from merchandise. Half a year later, the time has come to abandon the project.
Aside from [...]

I almost turned this into a drinking game. At 50 repetitions during one broadcast, my liver is thankful that I thought better of it.
[Slogans] undermine whatever authority has been amassed by their speakers. There are a lot a of good things about CNN, John King being one. But the mechanical reiteration of a stupid catchphrase [...]

I cannot be the only male this holiday season that is feeling guilty at the hands of the marketing blitz to sell more diamond jewelry. There are always the subtle television spots that show a gleeful beautiful young lady receiving her diamond necklace, earrings or engagement ring. But this holiday season, there are ads showing [...]

There are always those moments in life when you sit and wonder a bit about the cyclical nature of life. No matter how hard we try to be our “own person”, it seems fate has a way of showing us flashes of the past within our present.
Last summer, the moment struck me as I was [...]

As I frequently find less and less to do on my lunch break lately, I grabbed a copy of CRM Magazine (customer relationship management) to fill the void. A particular article from November of last year (Our break room magazine rack is usually quite a few months behind) titled “Y Me” caught my eye.
Blade [...]