Carbon under pressure

I cannot be the only male this holiday season that is feeling guilty at the hands of the marketing blitz to sell more diamond jewelry. There are always the subtle television spots that show a gleeful beautiful young lady receiving her diamond necklace, earrings or engagement ring. But this holiday season, there are ads showing the bitter disappointment because a significant other did not go to a particular jeweler. Or the radio spots advocating that one forks over of a couple months’ pay for something the size of a pencil eraser.

The one that pushed me to post this came on a drive down I-65 south on our way back from Louisville, Ky. The sign read “Wife Insurance” above a diamond ring, with the implied script saying “If you do not buy this ring for your wife, she is going to run off with the pool boy and half your crap.” Thankfully, Samantha prefers sapphires and shares my disdain for this marketing tactic.

(See if you can guess the joke I refrained from posting.)


2 Responses to “Carbon under pressure”

  1. Samantha Says:
    December 12th, 2007 at 6:25 am

    I don’t know what you are feeling guilty for – I don’t want jewelry. You should know this, because I am about as subtle as a brick through a window and, if there’s something I want, I will just flat-out tell you. I thought you’d caught on by now.

  2. Jeremy Says:
    December 12th, 2007 at 1:10 pm

    I agree that the diamond sales ads are getting ridiculous. I got a postcard sized ad in my PO box yesterday trying to get me to buy This crap that every jeweler in the country seems to be selling. Frankly, after seeing the BS on TV I had no intention of ever buying so much as a watch battery from any of these places. It’s kind of like Valentine’s day. It’s a made up holiday to make single people feel like crap for being single, and couples feel like crap because of the pressure to get the “perfect” gift, card, flowers, candy etc.

    This is the kind of stuff that makes me hate Christmas.